The following are the building blocks toward establishing a solid PR foundation for your brand with the U.S. media.
These activities can be implemented separately or together, according to your needs and budget. Creative Palate offers discounts for campaigns that blend more than one service.
Words on Wine
Creative Palate prides itself on a reputation for creating outstanding written materials, researched and developed by a wine industry pro armed with a WSET Diploma
Written communications include press kit materials (corporate backgrounders, bios and brand pages), advertorial copy, trade brochures, website verbiage and back label copy. Price based on scope
Sample programs represent the most cost-effective PR tool available. Getting your wine into the hands of the wine media is PR 101 in terms of generating coverage for your brand. Price based on distribution and sampling size.
U.S-based Press Events and Tours
Make the most of your market visit! Creative Palate has a proven track record for producing quality press events, scheduling deskside meetings or intimate press lunches and dinners, facilitating valuable face time, relationship-building and quality exposure for you and your brand. CPalate can execute market tours in “Media Central” (New York City), as well as other priority markets nationwide.
Press Trips – Bring the Press to You!
Press trips serve as a valuable tool in creating converts to and ambassadors for your brand and region. Nothing competes with a first-hand experience. Creative Palate can identify the most influential press and bring them to you.
A range of social media services are available, from social media strategy development to content calendar creation to day-to-day community management.