Co-founder and Creative Counsel
Arrange a high-profile tie-in with a cookbook author, refine a website, tweak a budget, attend a trade event she has organized, then go party with her chef friends — that’s all in a 9 to 5 (A.M.!) day’s work for Kate Corcoran, PR/marketing dynamo and co-founder of Creative Palate Communications. By merging her backgrounds in publishing, food and wine, Kate creates distinctive and highly effective marketing programs. But for Creative Palate clients, perhaps her greatest asset is her outsize ability to bring people together and generate an atmosphere of excitement and enthusiasm.
And this extensive network of contacts and friends has been made only in the last 10 years, when English-born Kate emigrated to the U.S. Fulfilling a dream she had had since she was 12, Kate came here, worked as a tea (appropriately) and coffee girl at the famous American Hotel in the Hamptons, and landed her first internship thanks to a casual chat with a seatmate on the Hampton Jitney. She has worked for three companies — each adding an industry (or two) to her knowledge base and contacts.
Kate’s passion and knowledge of the food world, restaurant scene, and latest food trends was fueled at her second U.S. job. Morse Partners specialized in PR and marketing for publishing and food clients. At Morse Kate got to know and secure coverage for The Food Network Kitchens and superstar chefs and best-selling cookbook authors Rachael Ray, Giada De Laurentiis, Tyler Florence, Steven Raichlen, Anthony Bourdain and Gael Greene. Kate is accepted as “one of them,” thanks also in part to her marriage to full-time cancer researcher and part-time professional cook and winemaker Erik Corcoran.
After her immersion in the food world, it was a natural transition to the wine world of importer Banfi Vintners, where her first assignment was the launch of Il Borgo at Castello Banfi, a boutique hotel near Montalcino. There she met Jane Kettlewell, her Creative Palate business partner to-be. Juggling marketing and PR responsibilities, Kate leveraged her strengths, turning foodies into wine lovers by speaking a language they understood: food-wine tie-ins, partnerships with Macy’s, Bloomingdales and Sur La Table to name but a few. While at Banfi Kate worked on her wine creds, earning the Certificate of Wine Education from the Society of Wine Educators, and the Wine and Spirits Education Trust Advanced Certificate. She is currently working towards the WSET Diploma.
Kate’s love of wine and food brought about her next adventure, a year-long honeymoon to top food and wine destinations around the world with new husband and fellow oenophile Erik.
That sabbatical trip was made possible by — no, not a grant — but Kate’s budgeting skills, learned at her business professor father’s knee. Kate is a tough budget maker and also thanks to her father, a super-early adopter of technology. On the side, she pursues a passion for real estate. In the past several years, she has bought and sold at a profit two apartments, and currently owns and manages a substantial rental property in Astoria, NY.
Business smarts, industry knowledge, a whirlwind of energy, an ability to bring people together and influence them, Creativity, a trained Palate, and Communications skills — Kate brings all those to Creative Palate Communications.